Adidas: The Pack II

A continuation of the The Pack I. Due to great responses from our previous collection, we were task to continue the “faux” word-marking theme. For round II, we pulled inspiration from 90’s band t-shirts as our graphic approach. Incorporating multiple language brand wordmarks to evoke a sense of a “brand world tour”. By doing so we wanted to keep a sense of the previous collection, yet injecting a new visual language.

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Graphics collaboration capsule with Oswaldo Rodriguez and Andrew Van Zanten.

(2020)